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The Buyer Universe

The Buyer Universe

Beyond Business Ownership

Who is in your buyer universe?

What is the buyer universe and what are the main categories of buyers? When the time comes to sell your business, understanding who is in your sector’s ‘buyer universe’ is imperative, – from competitors looking to acquire your business to gain market share, to private equity firms looking to improve your business performance and sell it later for a higher value and more.

Listen to expert insights and discover whether a certain buyer type is likely to be more attractive for your business, or you can read the article or download the transcript

To find out more about business exit planning:

Understanding the scope of the buyer universe Watch the video: Understanding the scope of the buyer universe
Video duration: 08:02 minutes
Exploring external buyers Watch the video: Exploring external buyers
Video duration: 06:16 minutes
Exploring internal buyers Watch the video: Exploring internal buyers
Video duration: 03:41 minutes
Making the right decision on your buyer Watch the video: Making the right decision on your buyer
Video duration: 05:20 minutes
Watch the video:

The Buyer Universe

Watch the full episode, read the article or download the transcript of ‘The Buyer Universe’, for expert insights on who might be the best next owner of your business.

Video duration: 23:33 minutes

Beyond Business Ownership series